You thought you would be safe from the common car dealer scams by getting your car through the Internet Car Sales department. Is so then think again and read on about these car internet sales methods.
Most car dealers today have a Internet Car Sales Department of some kind in order to accommodate the car buyer that uses the Internet to do research before they visit the car dealership. It has been reported that 80% percent or more of today’s car buyers use the Internet to some degree to research buying new cars.
Car Internet Sales Structures
There is no hard and fast rule for structuring a car internet sales staff or department. Different dealers setup the way they handle internet car sales customers differently than the next dealer. Most people believe that the Internet sales department at the car dealer processes emails and requests for new car pricing, car availability inquiries and sets up purchases for car buyers before they get to the dealership.
Another way that some car dealers set up their Car Internet Sales Departments is to forward the emails and leads (customer inquires from the Internet) to a select group of floor salesmen or saleswomen. Theses sales people will then work that lead or email to get the customer into the car dealership. They will communicate with the customer via email, telephone, texting or whatever means available to turn them into a customer and eventually a car buyer. Some of these car dealers will email quotes and and work out purchase details and others will not. Their focus is simply to get the customer to come to their dealership.
A third way that some car dealers choose to set up a car Internet sales system or department is to combine their Internet Car Sales emails and leads with their BDC (Business Development Center). This allows that team or staff to handle all of the emails, leads and inbound phone calls that relate to sales of new and used cars. This hybrid BDC/Internet Car Sales Department handles everything that has to do with selling cars before the customer actually comes to the car dealer. They set appointments, coax customers to come to the dealer and work out details. When the customer arrives at the car dealership the customer is then taken care of by a floor car salesman. If there are details or quotes the car salesman is informed and honors those quotes. The only drawback to this Car Internet Sales system is when a customer feels they have formed a bond with the Internet car sales staff member and they end up working with a different salesman they can sometimes feel they have been tricked or lied to. A good car salesman can overcome this situation if handled correctly and professionally.
Internet Car Sales and the Missing Profit Potential
Did you ever wonder where the profit comes from when you get a car through the Internet car sales department? Yes, I said profit. Did you really think that the car dealer was going to let you leave the dealership with the tiny little profit they make from Internet car sales. Of course not!
The idea of Internet Car Sales is to bring in car buyers from beyond their normal trade area. This gives them a chance to grow market share and make additional profit. Since the Internet car buyer is coming to their dealership because of the great price they were quoted they focus on other areas to make a profit.
Those areas are dealership financing, extended warranties, car window etching and other car dealer scams. They may sell a car and make less profit from Internet sales, but they very often make up the difference in other areas. Your car buying homework and research is still your best defense from car scams when you buy a car.